Delivered face-to-face in purpose-built executive education facilities at Alliance Manchester Business School, the format is highly practical and interactive, and it draws on the experience and insights of your participating peers. Guest speakers, invited lecturers, mini case studies, discussions, group exercises and applications to participants’ own business contexts make for a varied and dynamic learning experience. We aim for several stand-out learning experiences, including:

Applied Learning - A learning environment created by the course facilitator that draws on the experience and input of your course peers.

Knowledge Transfer A steady stream of feedback from participating peers with diverse business backgrounds on, for instance, how they overcome competitive obstacles in their markets.

Reflection A rare time-out to contemplate your own strategic opportunities and challenges while engaging with our world-class faculty.

Network Expansion An expanding professional network drawn from your peers.

Personal Growth An expanding self-awareness of your own strategic competencies and how they can be honed.

Behavioural Change An adoption of new rationales and mindsets that improve strategic decision making.

Facilitated Challenge A regular raising of difficult strategy questions by the course facilitator designed to take you away from your work environment into new work-territory.

On completion of this course, we expect you to be more:

• Confident in devising and directing strategies that are suited for highly competitive markets, new and established;
• Competent in the logic and principles underpinning strategies focused on market success; and
• Current with decisive strategic planning tools and the skillset to both evaluate and use them.

Overall, you will develop the skill and mind-set for senior-level strategy planning conversations and be able to contribute with strategic insight to the future of your organisation’s winning market positions.

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Upon investing in this course, we expect your organisation to be more:

• Confident that it can be a market leader with good strategic planning;
• Competent in strategic planning; and
• Current with best practices in strategic thinking.

Overall, your organisation will not only be able to develop new market strategies, but also re-think and challenge existing ones rigorously.

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This course is designed for professionals who have, or are moving into, a role that has strategy planning responsibilities within their organisation. Whether you come from a private, public or not-for-profit organisation, this short, intensive course will help you tackle your competitors and develop compelling value propositions for target customers.

Professor Bryan Lukas holds a Chair in Marketing and is a thought-leader in competitive strategy, including segmentation, targeting and positioning.

In addition to achieving 17 teaching awards, Bryan has worked with over 1,300 executives across open and custom leadership programmes. As a consulting academic, Bryan has been an advisor to management in a variety of manufacturing industries and service sectors. He also has served as an expert witness in numerous legal proceedings internationally.

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